Description
DESCRIPTION :
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China’s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China’s business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world’s fastest growing economy.
PRODUCT DETAILS :
| ISBN : 9780470823842 | |
| BY (AUTHOR) Liu, Warren | |
| PUBLISHER : John Wiley & Sons Inc | PUBLICATION DATE : June 26, 2008 |
| COUNTRY OF PUBLICATION : United States | IMPRINT : John Wiley & Sons Inc |
| LANGUAGE : English | AGE : Professional & Vocational |
| PRODUCT FORM : Paperback / softback |
DIMENSION : 225 mm x 163 mm
WEIGHT : 316 g
PRODUCT CATEGORY :
Economics, Finance, Business & Management
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